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Tuesday, 19th February 2019
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DIVERSE COMMUNICATIONS STRATEGYTo really open new markets and reach new customers, your organisation has to understand the diversity of the customers, the different channels of media they read and respect, and develop a relevant strategy to achieve these goals. Guess what - most large companies and public bodies are really poor at this, as they are all trying to reach the 'mass' market or the 'average consumer' when in reality, there is no such person. Here are some practical tips:
Diverse Ethics is happy to help you develop a strategy and to deliver training in this area. Article added on 9th April 2010 at 8:31am |
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